Learn the tactics used by successful startups to sell their product
I've broken down the album into five simple stages. First up, Awareness. This is about getting people to your site. Ads, cold emails, flyers, whatever it takes. Conversion is about optimising your site so that your web traffic turns into paying customers. Retention is giving these customer a good time so they keep paying you. Referral is when your customers start selling your own product for you. That’s how stuff goes viral. And finally, Revenue is what happens when these steps are working well together.
Every track below is focused on improving one of these stages. And everything is color coded so we'll know what we’re working on.
Side A is specific tactics. Side B is case studies.
Swipe right for Side B
And many, many more
Well, I’ve grown a dating site to several thousands of users, went viral hiring billboards, promoted a best-seller, and took some canvases viral using YouTube.
I’ve also grown Instagram accounts, email lists, ran ad- campaigns, boosted SEO, introduced referral strategies, and much more.
Three years of trial and error.
The well known channels are well known for a reason. Because they work. Getting good at marketing isn’t some mystical process. It’s about mastering the stuff which works.
Imagine two people, Roger and Andy, are given the task of selling the same product. Whoever sells more wins. Roger starts by writing a post for Reddit which goes viral. Andy writes a post but it goes unnoticed. Roger’s sends cold emails which convert. Andy’s emails get ignored. Roger runs a kickstarter which gets media attention. Andy’s Kickstarter goes nowhere. Same product, same channels. And Roger sells 100 times more.
It’s not as easy as someone simply telling you to, “Post on Reddit”, “Tweet more”, “Run a Kickstarter”. It's all in the fine details. That’s what this album focuses on.
Building something is easy. You just sit behind your desk and write code all day with no consequences. Selling something is hard. You have to talk to real people who don’t care about your idea. So most developers just cruise along, spend all their time coding and convince themselves that their product will sell itself somehow.
But obviously it doesn’t. They launch on Product Hunt, get a few extra Twitter followers, and then fun stops and they’ve wasted 6 months. in reality they should have spent half that time figuring out how to sell their product.
As you read the different strategies pull out three or four that could work for your business. Follow the steps. And get comfortable selling.
You’re right. But they all focus too much on high level theory which doesn’t get anywhere in the real world.
This guide is focused purely on specifics. Step by step strategies and real world case studies. No filler material. Like a Lil Wayne record. Only the best tracks make the album.
No problems. 100% refund. Just email [email protected]
Harry has a way of with words like no one I’ve ever read. I’ll place money this will be the best books on marketing ever written.
I watched Harry talk at Indie Hackers London and it was superb. For any developer wanting to learn about marketing this is a must read.